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Data management involves the processes, policies, and technologies for acquiring, storing, organizing, and governing data throughout its lifecycle. It encompasses tasks such as data governance, metadata management, data integration, master data management, and data quality management to ensure the quality, integrity, and accessibility of data assets within an organization.

Effective data management strategies help organizations leverage data as a strategic asset, enabling better decision-making, operational efficiency, and regulatory compliance. Moreover, as the volume and complexity of data continue to grow, robust data management practices are essential for organizations to derive actionable insights and maintain a competitive advantage in today's data-driven business environment.

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